In yesterday’s blog entry I explained the benefits of e-Commerce for your organization. Today, I’ll be writing about why your organization needs search engine optimization, SEO, for its website to be successful.
What is Search Engine Optimization?
Search Engine Optimization is the process that affects the online visibility of a website or individual page in a search engine’s rankings. The popular Internet search engines include Google, Bing and Yahoo! These are tools that everybody online uses. Therefore, the more optimized the website is the higher the natural or organic its ranking will be.
This basic logic behind search engine optimization but there are many benefits to having an optimized website.
Search Engine Optimization Increases Your Credibility
The natural flow-on effect of being ranked higher is that you gain credibility. People place a lot of faith in search engines such as Google. The higher Google’s opinion of your website the more people will believe you are the real deal.
Search Engine Optimization Spotlights Your Sales Superstar
If you’ve invested in your website to be accessible to your customers, you want them to find them. No, you need them to find you. Your website should be designed and implemented to do what you need it to do. For example, it should generate leads, create sales, encourage and convert opt-ins, etc. Your website should be the most powerful tool that your organization has. Search Engine Optimization raises the awareness of your website. Consequently, this will increase the likelihood that your website will achieve all its targets.
You Need SEO to Give You a Competitive Advantage
The business world is ultra-competitive. You need to take advantage of every opportunity possible. Your competitors are likely to have websites. They too will be trying to take every advantage that they can get. That means you have a decision to make. You can either compete or you can let them win by default. If you have a well-optimized site, then you’re giving yourself a chance to succeed.
Fantastic Return on Investment
If you have high-level SEO the return you will see on investment is significant. In fact, hundreds of organizations around the world have reported that return is the best ROI they have ever seen on any marketing activity.
Industry standards suggest that companies will see a conversion rate of 2% on traditional advertising. The industry standard for Search Engine Optimization is at least double that. This means that your cost per sale through SEO is reduced when compared to other marketing activities.
Search Engine Optimization is never cost prohibitive but it is a matter of it being a mandatory component of your marketing mix.
Search Engine Optimization Makes You Stand Out
Internet Live Stats reports that there are over 1.2 billion websites online right now.
What this means is that it is remarkably easy to get lost. This is especially true if you’re in a competitive market. If you want to stand out then you need to be optimization. Search Engine Optimization will help you stand out and increase your traffic and ultimately sales!
GROWPHASIS Can Help
We’ve been optimizing sites throughout a multitude of industries for well over a decade. In that time we’ve been quick to learn the adaptations of Google’s algorithms. We’re more than happy to help you. Whether you’re taking advantage of our web design packages or want us to optimize an existing site. We will ensure you hit your growth targets!