What is Google AdSense?

Pay Per Click - Google AdSense

Google is more than just the world’s largest search engine. It is also the largest and most significant deliverer of pay per click advertising. Google AdSense is free for website and bloggers to join and display ads on your website. It is highly unlikely that you’ve never come across a site that displays their ads.

My Personal History with Google AdSense

I have managed many websites with AdSense. These have ranged from small websites that have started out on their growth journey to corporate giants. The smaller sites would make just over $150 per year. However, the more traffic that a website gets the greater the income. I’ve helped integrate Google AdSense onto a professional sports team’s website and because of its popularity among locals the site raked in thousands of dollars a month.

AdSense is definitely a good product for those who can get something out of it. If it’s just a small amount of money it like it was like my first experience, it’s better than nothing. This is especially true because it takes care of itself, for the most part. However, be warned, that this works only if you’re running the type of website that the program is good for. If that’s not you then you need to weigh the pros and the cons.

Key Features

A Simple Revenue Stream

The primary benefit of Google AdSense for website/blog owners is that it is a simple revenue stream. The level of income you earn is determined by many factors. These factors include how much traffic your site generates, the amount the advertiser pays per click, etc. Advertisers pay greater amounts for competitive keywords. Furthermore, the more likely your site is to generate leads (clicks) the greater the income per click.

Payments and Thresholds

With AdSense, you are paid monthly provided the level of income that you generate meets their minimum threshold ($100). This is a boon if you rake in the traffic but if you don’t generate traffic nearly as quickly it can take a very long time before you see any revenue. For example, my very first website generated $170 worth of income over the first year of its existence. Comparatively speaking there are websites out there that easily generate this in a day!


One of the strengths of AdSense’s customization is the that it enables website managers to choose what color ads they would prefer to run. This allows you to create an attractive contrast of color or something that blends in. In the past, banner advertisements have often looked garish and degraded the visual appeal of a website. This, however, does take a little bit of time. But there are how-to guides to assist you in the process.

Statistical Analysis

Finally, Google AdSense has the most statistically advanced system of any PPC provider. If you’re the type who prefers a hands-on approach then you can log in to your Google account and get an array of visitor and revenue statistics. Getting this information is easy but it’s not something that you need to keep an eye on. However, you can use it to better optimize AdSense for your website. Finally, it’s important to remember that there is never a one size fits all approach to AdSense design. Therefore, I recommend that you keep testing it until you find what is the right fit for you.

Google AdSense – Pros and Cons

AdSense Pros and Cons


  • It’s simple to use – with easy to understand guides and many communities contributed video tutorials it is simple to install and even easier to use. There is no daily time investment in having AdSense run on your website unless you want to dedicate time to trying different strategies and keeping up to date on your statistics.
  • You can run ads on multiple websites on the same AdSense account – this is fantastic if you own and manage more than one website. It also makes it easier for you to meet the payout thresholds.
  • High level of customization – enables you to customize the look and size of ads that appear on your site so that they blend in and look better. This takes away their traditionally garish appearance.


  • Open to click fraud – this is where you or even a competitor clicks on the same ad multiple times every day. If this happens you are the one that gets shut down. This includes if somebody is doing it underhanded against you to get you banned.
  • It leads to increased bounce rates – every time someone clicks on an ad they are taken away from your site and to the advertiser’s page. This can be a permanent loss of a prospective customer.
  • You can end up advertising your competitors – because Google AdSense is contextualized if you are a marketing company, for example, you will get ads from other marketing companies on your site.
  • It can appear unprofessional – people hate ads and many have installed ad-blocker applications so they won’t see your ad anyway!

The Growphasis Bottom Line – Should You Use Google AdSense?

As I said in yesterday’s post, it depends largely on what type of website you are running. I wouldn’t recommend AdSense for monetization to sites in competitive industries. This is because you’re likely to advertise the competition and devalue your brand at the same time. Therefore, corporate sites such as Growphasis shouldn’t run ads.

If, however, you’re running a site where there are advantages to advertising other companies then it can be a real money maker. For example, Gamephasis, is a video game news and reviews site. The advantages of advertising on that type of site is obvious. The ads typically seen on that site are products – games and other forms of entertainment – that aren’t directly competing with the site. Rather, they’re the type of content that the site’s audience would like to see. The contextual fit of the ads is a lead generator for the same game developers and publishers that the site already promotes.

Over to You

What type of website do you have? Do you run Google AdSense? Have you had any success with it? Do you need professional guidance on getting the best out of it? Share your thoughts and opinions in the comments section below. Remember, Growphasis offers free, no obligation, consultations so if you’d like more information to contact me and we can get you up and running with AdSense if it’s appropriate for you.


Free Consultation

If you’re not certain whether you need AdSense on your current or future website then Growphasis is able to assist. We offer a free consultation with absolutely no obligation.

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